•Green Leaf Mark
Environmental Certification—Intertek's Green Leaf Mark
Environmental product claims are coming under scrutiny by regulators and a growing
source of distrust by consumers. Coined as "Greenwashing" or "Green
Sheening"—the disingenuous marketing of environmentally friendly product
attributes—advocacy groups and consumers are looking for the hard proof behind
environmental claims.
Recent studies show that consumers continue to support companies and brands that
demonstrate social and environmental responsibility and are increasingly looking for
certification marks or labels on products to validate environmental credentials.
What's more, manufacturers and retail brands are under greater pressure to ensure
products meet standards and have accurate test and analysis data to back up their
claims.
Intertek's new Green Leaf Mark is proof that a product has been independently tested
and found to conform to multiple existing environmental regulations, such as RoHS
laws, REACH and Eco Design requirements through one mark rather than multiple
marks. The Green Leaf Mark is used on product packaging, in point of purchase
displays, product advertising and literature to explain a product’s environmental
credentials.
To meet growing market demands in the future, Intertek will extend the scope of the
certification scheme to support manufacturer- and retailer-driven green product
performance claims through the same single mark and consumer labeling system.
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